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FACULTY OF LAW, BUSINESS AND ECONOMICS

Chair of Marketing and Service Management

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Publications

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2024

Bilstein, Nicola; Henkel, Alexander P. P.; Heinonen, Kristina
Editorial: Research Horizons of Smart Service Technologies
in Journal of Service Theory and Practice volume 34 (2024) issue 2. - page 157-162
doi:10.1108/JSTP-03-2024-325 ...

Souka, Mohamed; Bilstein, Nicola; Decker, Reinhold
Give Me Your Data and I’ll Dress You : A Two-Sided Messaging Approach to Address Privacy Concer ...
in Journal of Business Research volume 172 (2024)
doi:10.1016/j.jbusres.2023.114396 ...

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