Publications

2019

Bilstein, Nicola; Hogreve, Jens
Initiate it : Proactivity as a Means to Overcome Unwanted Effects of Customer Participation in ...
Proceedings of the 48th European Marketing Academy (EMAC) Conference
Hamburg , 2019

Benoit, Sabine; Hogreve, Jens; Sichtmann, Christina; Bilstein, Nicola
Professionalism Kills the Trading Star : Explaining Member Participation in Trading Communities
in Journal of Service Management Research volume 3 (2019) issue 2. - page 54-65
doi:10.15358/2511-8676-2019-2-54 ...

Hogreve, Jens; Bilstein, Nicola; Hörner, Kathrin
Service Recovery on Stage : Effects of Social Media Recovery on Virtually Present Others
in Journal of Service Research volume 22 (2019) issue 4. - page 421-439
doi:10.1177/1094670519851871 ...