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Team > Dr. Julia Fehrer

Overview
Overview
Dipl. Betriebswirt Julia Fehrer Dr. Julia Fehrer
Dipl. Betriebswirt Julia Fehrer

Faculty of Law, Business and Economics
Chair in Marketing & Service Management


Research focus on

digital transformation, actor engagement, innovation, business models and marketing strategy, particularly related to actors transitioning to operate in environments of very high interdependences such as those moving to network-centric relationships, platforms and service ecosystems. Teaching focus on digital marketing, digital transformation, contemporary services management and services marketing. Eleven years of professional experience with senior roles in marketing across countries in the insurance industry.

Dipl. Betriebswirt Julia Fehrer

Faculty of Law, Business and Economics
Chair in Marketing & Service Management


Publications

2020

Fehrer, Julia; Gerke, Anna
Circular Economy and Circular Business Models in Sports
in SMAB Relevant Management Insights vol. 1 (2020) issue 25. - pp. 1-6
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Fehrer, Julia; Kullak, Franziska; Woratschek, Herbert
Platform Business Models in the Logic of Value Co-Creation
in SMAB Relevant Management Insights vol. 1 (2020) issue 23. - pp. 1-5
https://www.sma-bayreuth.de/app/download/157965760 ...

Kullak, Franziska; Fehrer, Julia; Baker, Jonathan; Woratschek, Herbert; Sam-Cobbah, Joana
Market Work for Social Good in Emerging Economies
2020
Market Shaping (MASHIN) Move 2020 Digital Colloquium,

Fehrer, Julia; Baker, Jonathan J.; Brodie, Roderick J.
Engagement Platforms in Social Entrepreneurial Ecosystems
In: Roth, Stefan ; Horbel, Chris ; Popp, Bastian(ed.): Perspektiven des Dienstleistungsmanagements - Wiesbaden: Springer Fachmedien, 2020. - pp. 153-172
doi:10.1007/978-3-658-28672-9_9 ...

Lindgreen, Adam; di Benedetto, C. Anthony; Brodie, Roderick J.; Fehrer, Julia; van der Borgh, Michel
How to get great research cited
in Industrial Marketing Management (2020)
doi:10.1016/j.indmarman.2020.03.023 ...

Fehrer, Julia; Wieland, Heiko
A Systemic Logic for the Circular Business Models
in Journal of Business Research (2020)
doi:10.1016/j.jbusres.2020.02.010 ...

Fehrer, Julia; Brodie, Roderick J.; Kaartemo, V.; Reiter, M.
The Role of Engagement Platforms in Innovation Ecosystems
In: Fritzsche, Albrecht ; Jonas, Julia M. ; Roth, Angela ; Möslein, Kathrin M.(ed.): Innovating in the Open Lab : The new potential for interactive value creation across organizational boundaries - Berlin: De Gruyter Oldenbourg, 2020 (De Gruyter Studies in Innovation and Entrepreneurship; 1)

Baker, Jonathan J.; Fehrer, Julia; Brodie, Roderick J.
Service Dominant Logic and Market Innovation
In: Bridges, Eileen ; Fowler, Kendra(ed.): The Routledge Handbook to Service Insights and Ideas - London ; New York: Routledge, 2020

2019

Fehrer, Julia; Jonas, Julia M.; Nenonen, Suvi; Storbacka, Kaj; Brodie, Roderick J.
Market Shaping through Radical Technological Innovation
2019
28th Annual Frontiers in Service Conference, Singapore

Kaartemo, Valtteri; Diaz Ruiz, Carlos; Fehrer, Julia
Beyondhe Turing Test : Reconceptualizing the Agency of Technology in Service Ecosystems
2019
10th Naples Forum on Service, Naples, Italy

Fehrer, Julia; Alexander, Matthew; Conduit, Jodie; Jaakkola, Elina; Plewa, Carolin
Actor Engagement Practices in Market Shaping
2019
10th Naples Forum on Service, Naples, Italy

Brodie, Roderick J.; Fehrer, Julia; Jaakkola, Elina; Conduit, Jodie
Actor Engagement in Networks : Defining the Conceptual Domain
in Journal of Service Research (2019)
doi:10.1177/1094670519827385 ...

Fehrer, Julia; Nenonen, Suvi
Crowdfunding networks : Structure, dynamics and critical capabilities
in Industrial Marketing Management (2019)
doi:10.1016/j.indmarman.2019.02.012 ...

Brodie, Roderick J.; Löbler, Helge; Fehrer, Julia
Evolution of service-dominant logic : Towards a paradigm and metatheory of the market and value cocreation?
in Industrial Marketing Management (2019)
doi:10.1016/j.indmarman.2019.03.003 ...

2018

Fehrer, Julia; Kullak, Franziska; Sam-Cobah, J.
Engagement Practices in Social Entrepreneurial Business Models : A Systemic Perspective
2018
Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018, Adelaide, Australia

Fehrer, Julia; Wieland, H.
A Systemic Framework for Business Model Innovation
2018
6th Forum of Markets and Marketing (FMM), Tucson/Arizona, USA

Fehrer, Julia; Woratschek, Herbert; Brodie, Roderick J.
A systemic logic for platform business models
in Journal of Service Management (2018) issue Earlycite
doi:10.1108/JOSM-02-2017-0036 ...

Fehrer, Julia; Woratschek, Herbert; Germelmann, Claas Christian; Brodie, Roderick J.
Dynamics and drivers of customer engagement : within the dyad and beyond
in Journal of Service Management vol. 29 (2018) issue 3. - pp. 443-467
doi:10.1108/JOSM-08-2016-0236 ...

Fehrer, Julia; Benoit, Sabine; Aksoy, Lerzan; Baker, Thomas L.; Bell, Simon J.; Brodie, Roderick J.; Marimuthu, Malliga
Future scenarios of the collaborative economy : Centrally orchestrated, social bubbles or decentralized autonomous?
in Journal of Service Management (2018)
doi:10.1108/JOSM-04-2018-0118 ...

Fehrer, Julia; Nenonen, Suvi
Learning with the Crowd : Shaping Capabilities in Crowdfunding Systems
2018
47th European Marketing Academy Conference (EMAC), Glasgow, UK

Jaakkola, Elina; Conduit, Jodie; Fehrer, Julia
Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm
In: Vargo, Stephen L. ; Lusch, Robert F.(ed.): The SAGE Handbook of Service-Dominant Logic - Thousand Oaks, USA: SAGE Publications, 2018. - pp. 580-598

2017

Fehrer, Julia; Woratschek, Herbert; Germelmann, Claas Christian; Brodie, Roderick J.
Customer Connections Count : Investigating Engagement Beyond the Dyad
2017
Australian & New Zealand Marketing Academy Conference (ANZMAC) 2017, Melbourne, Australia

Brodie, Roderick J.; Fehrer, Julia; Nenonen, Suvi; Storbacka, Kaj
Learning with the Market : A New Approach to Commercializing Radical Technological Innovation in Service Ecosystems
2017
26th Annual Frontiers in Service Conference, New York, USA

Fehrer, Julia; Woratschek, Herbert; Germelmann, Claas Christian; Brodie, Roderick J.
Understanding the Social Context of Customer Engagement Behavior : Dynamics and Drivers
2017
46th Annual Conference of the European Marketing Academy(EMAC), Groningen, Niederlande

Fehrer, Julia
Actor Engagement and Value Co-creation in Networks : a Service Ecosystem Perspective
Bayreuth, 2017
(thesis, 2017, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Woratschek, Herbert; Fehrer, Julia; Brodie, Roderick J.; Benson-Rea, Maureen; Medlin, Christopher J.
Vernetztes Branding : ein Konzept zur Markenpolitik aus der Perspektive der Service Dominant Logic
In: Esch, Franz-Rudolf(ed.): Handbuch Markenführung - Wiesbaden: Springer, 2017. - pp. 1-19 . - (Springer Reference Wirtschaft)

2016

Fehrer, Julia; Woratschek, Herbert; Germelmann, Claas Christian; Brodie, Roderick J.
Investing the Dynamics of Customer Engagement within a Sport Context using an Experimental Design
2016
22nd Sport Management Association of Australia and New Zealand (SMAANZ) Annual Conference, Auckland, Neuseeland

Mühlbeyer, Johanna; Woratschek, Herbert; Popp, Bastian; Fehrer, Julia
Revisiting and Theorizing Customer Engagement in Sport
2016
24th Conference of the European Association for Sport Management (EASM), Warsaw, Polen

Fehrer, Julia; Woratschek, Herbert; Brodie, Roderick J.
Contextualizing SDL with Engagement Patterns using a Microfoundational Approach
2016
5th Forum of Markets and Marketing (FMM), Venice, Italy

Fehrer, Julia; Smith, Sandra D.; Brodie, Roderick J.
Corpus-Linguistic : a New Methodological Framework for Microfoundational Theorizing
2016
45th European Marketing Academy Conference (EMAC), Oslo, Norway

Fehrer, Julia; Woratschek, Herbert
Engagement Patterns Bridging Service-Dominant Logic and Platform Business Models
2016
45th European Marketing Academy Conference (EMAC), Oslo, Norway

Brodie, Roderick J.; Fehrer, Julia; Jaakkola, Elina; Hollebeek, Linda; Conduit, Jodie
From Customer to Actor Engagement : Exploring a Broadened Conceptual Domain
2016
45th European Marketing Academy Conference (EMAC), Oslo, Norway

2015

Fehrer, Julia; Brodie, Roderick J.; Smith, Sandra D.
Theorizing in Marketing using Corpus-Linguistics : a New Methodological Framework
2015
44th European Marketing Academy Conference (EMAC), Leuven, Belgien

2014

Fehrer, Julia; Woratschek, Herbert; Germelmann, Claas Christian; Brodie, Roderick J.
Identifying Causal Customer Engagement Effects Using an Experimental Design
2014
Australian and New Zealand Marketing Academy Conference (ANZMAC), Brisbane, Australia

Fehrer, Julia; Germelmann, Claas Christian; Woratschek, Herbert
Conceptualizing the Dynamic and Iterative Nature of Customer Engagement
- Bayreuth, 2014
http://www.dlm.uni-bayreuth.de/de/Downloads_Publik ...
43th European Marketing Academy Conference (EMAC), Valencia

2013

Fehrer, Julia; Woratschek, Herbert; Germelmann, Claas Christian
Antecedents and Consequences of Customer Engagement : a literature review
2013
Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand

Dipl. Betriebswirt Julia Fehrer

Faculty of Law, Business and Economics
Chair in Marketing & Service Management


Dr. Julia Fehrer
Lecturer/Research Fellow

E-mail: julia.fehrer@uni-bayreuth.de
Building: RW I Room: 1.0 02 168
Consultation Hours: Wed 14.00-16.00 pm, and by special appointment

Webmaster: Carmen Back

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