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Team > Markus Buser M.Sc.

Overview
Overview
Markus_2019 Markus Buser M.Sc.
Markus_2019

Faculty of Law, Business and Economics
Chair in Marketing & Service Management


Research Fields

  • Engagement Platforms in Service Management
  • Sponsorship Engagement in Sports
  • Sport as (Service) Ecosystem
Markus_2019

Faculty of Law, Business and Economics
Chair in Marketing & Service Management


Publications

2020

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform
in European Sport Management Quarterly (2020)
doi:10.1080/16184742.2020.1820061 ...

Stegmann, Pascal; Nagel, Siegfried; Buser, Markus; Schönberner, Jan; Ströbel, Tim; Woratschek, Herbert
Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' social network platforms
2020
28th European Association for Sport Management Conference (EASM), Online Conference

Buser, Markus; Horbel, Chris; Popp, Bastian; Schönberner, Jan; Woratschek, Herbert
Conceptualising Pure Public Resource integration on Engagement Platforms in Sport : Using the COVID-19 Crisis as an Example
2020
28th European Association for Sport Management Conference (EASM), Online-Conference

Schönberner, Jan; Buser, Markus; Woratschek, Herbert
Sport Sponsorship through the Lens of a Platform Perspective
2020
28th European Assocation for Sport Management Conference (EASM), Online-Conference

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Actors' Influence on Sponsorship Decisions : Roles, Resources and Sources of Power
in SMAB Relevant Management Insights vol. 1 (2020) issue 10. - pp. 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
The Business Model of Sponsorship Engagement in Sports : Brief and Straight to the Point
in SMAB Relevant Management Insights vol. 1 (2020) issue 8. - pp. 1-6
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Buser, Markus; Woratschek, Herbert; Himmel, Viktoria
Engaging with Sports or Engaging in Doing Sports : A Comparison of Different Logics in Sport Management
in SMAB Relevant Management Insights vol. 1 (2020) issue 17. - pp. 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Sponsors’ Buying Center : Sponsorship Decisions in the Logic of Value Co-Creation
in SMAB Relevant Management Insights vol. 1 (2020) issue 9. - pp. 1-5
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Ströbel, Tim; Ridpath, Bradley David; Woratschek, Herbert; O'Reilly, Norm; Buser, Markus; Pfahl, Michael
Co-Branding Through an International Double Degree Program : A Single Case Study in Sport Management Education
in Sport Management Education Journal (2020)
doi:10.1123/smej.2019-0047 ...

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsor's buying center
in European Sport Management Quarterly (2020)
doi:10.1080/16184742.2020.1780459 ...

2019

Buser, Markus; Galinski, Lukas; Woratschek, Herbert; Germelmann, Claas Christian; Schönberner, Jan
Esport : The New Frontier in Sport Sponsorship
2019
3rd World Association for Sport Management Conference (WASM), Santiago de Chile

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Understanding Sponsor's Decision-Making Processes : A Conceptualisation of the Sport Sponsorship Decision-Making-Model
2019
27th European Sport Management Conference (EASM), Seville, Spain

Buser, Markus; Galinski, Lukas
Esports : The Blue Ocean in the Sport Sponsorship Market
2019
27th European Sport Management Conference (EASM), Seville, Spain

Woratschek, Herbert; Schönberner, Jan; Buser, Markus
Sport Sponsorship as an Engagement Platform : Micro-Foundations through Empirical Findings
2019
48th European Marketing Academy Conference (EMAC), Hamburg

Buser, Markus; Ströbel, Tim; Woratschek, Herbert
Sport Sponsoring as Platform for Engagement
In: Hehr, M. ; Cortsen, K.(ed.): Sportsindustrien og dens omverden : ledelse og kommercialisering i sport - Copenhagen: Reitzels Publishers, 2019

2018

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
Actor engagement in sport sponsorship : micro-foundations to conceptualize sponsorship as a platform
2018
Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018, Adelaide, Australia

Woratschek, Herbert; Buser, Markus; Schönberner, Jan
Sport Sponsoring Engagement : A dyadic analysis of sponsor's and sponsees' resource integration
2018
Sport Management Association of Australia & New Zealand Conference(SMAANZ) 2018, Adelaide, Australia

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
Sport Sponsorship as Engagement Platform
2018
26th European Association for Sport Management Conference (EASM), Malmö, Sweden

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Who Decides about Sponsorships? : Exploring a Sport Sponsorship Decision-Making Model
2018
26th European Association for Sport Management Conference (EASM), Malmö, Sweden

Woratschek, Herbert; Buser, Markus
Was bringen Sponsoren außer Geld? : Sport Sponsoring als Engagement-Plattform
in Transfer, Werbeforschung & Praxis vol. 64 (2018) issue 2. - pp. 31-42

2017

Buser, Markus; Woratschek, Herbert; Mühlbeyer, Johanna
Gamification Through Fantasy Sports : Empirical Findings In The Context Of Professional Sport Leagues
2017
25th European Association For Sport Management Conference (EASM), Bern, Switzerland

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
Sport Events As A Platform For Sponsoring Engagement : A Conceptual Framework Based On Empirical Insights
2017
25th European Association for Sport Management Conference (EASM), Bern, Switzerland

Buser, Markus; Woratschek, Herbert; Mühlbeyer, Johanna
Gamification through Fantasy Sports
2017
Global issues and new ideas in sport management : 2nd World Association for Sport Management Conference, Kaunas, Lithuania

Markus_2019

Faculty of Law, Business and Economics
Chair in Marketing & Service Management


Markus Buser M.Sc.
Lecturer/Research Assistant

E-mail: markus.buser@uni-bayreuth.de
Phone: +49 (0)921 / 55-3490
Fax: +49 (0)921 / 55-3496
Building: Sport, Room: 1.11
Consultation Hours: Tue 10.00 - 12.00 am, and by special appointment

Webmaster: Carmen Back

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