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FACULTY OF LAW, BUSINESS AND ECONOMICS

Chair of Marketing and Service Management

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Publications

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2016

Benoit, Sabine; Bilstein, Nicola; Hogreve, Jens; Sichtmann, Christina
Explaining Social Exchanges in Information-Based Online Communities (IBOCs)
in Journal of Service Management volume 27 (2016) issue 4. - page 460-480
doi:10.1108/JOSM-09-2015-0287 ...

Bilstein, Nicola
The Meaning of Situational Factors for Customer Participation in Service Recovery : A Qualitati ...
Conference Proceedings : SERVSIG Conference 2016, Maastricht
Maastricht , 2016. - page 884-885

Benoit, Sabine; Hogreve, Jens; Bilstein, Nicola; Sichtmann, Christina
Member Participation in Commerce-Based Online Communities
What Happens in Marketing, Stays Digital : Rethinking Marketing in the Era of Unlimited Data : Winter Marketing Academic Conference 2016
Chicago , 2016. - page K70-K71 . - (AMA Educators Proceedings; 27)

Bilstein, Nicola; Fylek, Lisa
The Mismatch between Customer Expectations and Service Provider Practices in Co-produced Servic ...
Proceedings of the 25th Annual Frontiers in Service Conference
Bergen, Norwegen , 2016

Hogreve, Jens; Mandl, Leonhard; Bilstein, Nicola
New Versus Steady Customers : Relationship Length as Moderator of the Relation Between Response ...
What Happens in Marketing, Stays Digital : Rethinking Marketing in the Era of Unlimited Data : Winter Marketing Academic Conference 2016
Chicago , 2016. - page K58-K59 . - (AMA Educators Proceedings; 27)

Hogreve, Jens; Mandl, Leonhard; Bilstein, Nicola
The Role of Time in Service Recovery : How the Time to Recover a Service Failure and Relationsh ...
Conference Proceedings : SERVSIG Conference 2016, Maastricht
Maastricht , 2016. - page 301-304

Bilstein, Nicola; Matta, Shashi M.; Hogreve, Jens
Thank You for Your Helping Hand! : Ways to Avoid Negative Consequences of Customer Participatio ...
in Advances in Consumer Research volume 44 (2016) . - page 65-69

Gäthke, Jana; Bilstein, Nicola; Weißberger, Julia
Too exclusive?! : The negative effects of exclusivity as a service strategy
Proceedings of the 25th Annual Frontiers in Service Conference
Bergen, Norwegen , 2016

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