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Jan_2019 Jan Schönberner M.Sc.
Jan_2019

Rechts- und Wirtschaftswissenschaftliche Fakultät
Lehrstuhl für Marketing & Dienstleistungsmanagement


Forschungsschwerpunkte

  • Sponsoring-Plattformen im Sport
  • Sponsoring-Engagement
  • Entscheidungsprozesse im Sponsoring
  • Aktivierungsmaßnahmen im Sponsoring
Jan_2019

Rechts- und Wirtschaftswissenschaftliche Fakultät
Lehrstuhl für Marketing & Dienstleistungsmanagement


Publikationen

Referierte Beiträge in Zeitschriften (begutachtet)

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship a ...
In: European Sport Management Quarterly (2020)
doi:10.1080/16184742.2020.1820061 ...

Schönberner, Jan; Woratschek, Herbert; Ellert, Guido
Hidden Agenda in Sport Sponsorship : The Influence of Managers' Personal Objectives on Spo ...
In: Sport Management Review (2020)
doi:10.1016/j.smr.2020.07.001 ...

Woratschek, Herbert; Schönberner, Jan
Entscheidungen im Sportsponsoring : Auswahlprozess, Ziele und Hidden-Agenda
In: transfer : Zeitschrift für Kommunikation und Markenmanagement Bd. 66 (2020) Heft 3. - S. 62-66

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Understanding sport sponsorship decision-making : an exploration of the roles and power ba ...
In: European Sport Management Quarterly (2020)
doi:10.1080/16184742.2020.1780459 ...

Beiträge in Zeitschriften (nicht begutachtet)

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Actors' Influence on Sponsorship Decisions : Roles, Resources and Sources of Power
In: SMAB Relevant Management Insights Bd. 1 (2020) Heft 10. - S. 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
The Business Model of Sponsorship Engagement in Sports : Brief and Straight to the Point
In: SMAB Relevant Management Insights Bd. 1 (2020) Heft 8. - S. 1-6
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Schönberner, Jan; Woratschek, Herbert
How Should Sponsors Decide about Sponsorships?
In: SMAB Relevant Management Insights Bd. 1 (2020) Heft 16. - S. 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Sponsors’ Buying Center : Sponsorship Decisions in the Logic of Value Co-Creation
In: SMAB Relevant Management Insights Bd. 1 (2020) Heft 9. - S. 1-5
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Schönberner, Jan; Woratschek, Herbert; Ellert, Guido
Sponsorship Decisions : Are Managers Honest with Shareholders?
In: SMAB Relevant Management Insights Bd. 1 (2020) Heft 06. - S. 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Schönberner, Jan; Woratschek, Herbert
What Do Sponsors Gain? : Sport Sponsorship Objectives
In: SMAB Relevant Management Insights Bd. 1 (2020) Heft 7. - S. 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Beiträge in Sammelbänden (nicht begutachtet)

Schönberner, Jan; Ströbel, Tim; Woratschek, Herbert
Sport Sponsorship Objectives
In: Hehr, M. ; Cortsen, K. (Hrsg.): Sportsindustrien og dens omverden : ledelse og kommercialisering i sport - Copenhagen: Reitzels Publishers, 2019

Referierte Konferenzbeiträge und andere Vorträge (begutachtet)

Stegmann, Pascal; Nagel, Siegfried; Buser, Markus; Schönberner, Jan; Ströbel, Tim; Woratschek, Herbert
Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' s ...
2020
28th European Association for Sport Management Conference (EASM), Online Conference

Buser, Markus; Horbel, Chris; Popp, Bastian; Schönberner, Jan; Woratschek, Herbert
Conceptualising Pure Public Resource integration on Engagement Platforms in Sport : Using ...
2020
28th European Association for Sport Management Conference (EASM), Online-Conference

Schönberner, Jan; Buser, Markus; Woratschek, Herbert
Sport Sponsorship through the Lens of a Platform Perspective
2020
28th European Assocation for Sport Management Conference (EASM), Online-Conference

Buser, Markus; Galinski, Lukas; Woratschek, Herbert; Germelmann, Claas Christian; Schönberner, Jan
Esport : The New Frontier in Sport Sponsorship
2019
3rd World Association for Sport Management Conference (WASM), Santiago de Chile

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Understanding Sponsor's Decision-Making Processes : A Conceptualisation of the Sport Spons ...
2019
27th European Sport Management Conference (EASM), Seville, Spain

Woratschek, Herbert; Schönberner, Jan; Buser, Markus
Sport Sponsorship as an Engagement Platform : Micro-Foundations through Empirical Findings
2019
48th European Marketing Academy Conference (EMAC), Hamburg

Schönberner, Jan; Woratschek, Herbert; Ellert, Guido
How are Sport Sponsorship Decisions Made? : Revealing a Hidden Agenda in Manager's Decisio ...
2019
3rd World Association for Sport Management Conference(WASM), Santiago de Chile, Chile

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
Actor engagement in sport sponsorship : micro-foundations to conceptualize sponsorship as ...
2018
Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018, Adelaide, Australia

Woratschek, Herbert; Buser, Markus; Schönberner, Jan
Sport Sponsoring Engagement : A dyadic analysis of sponsor's and sponsees' resource integr ...
2018
Sport Management Association of Australia & New Zealand Conference(SMAANZ) 2018, Adelaide, Australia

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
Sport Sponsorship as Engagement Platform
2018
26th European Association for Sport Management Conference (EASM), Malmö, Sweden

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Who Decides about Sponsorships? : Exploring a Sport Sponsorship Decision-Making Model
2018
26th European Association for Sport Management Conference (EASM), Malmö, Sweden

Ellert, Guido; Schönberner, Jan; Woratschek, Herbert
Hidden Agenda in Sports Sponsorship Decisions
2017
25th European Association for Sport Management Conference (EASM), Bern, Switzerland

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
Sport Events As A Platform For Sponsoring Engagement : A Conceptual Framework Based On Emp ...
2017
25th European Association for Sport Management Conference (EASM), Bern, Switzerland

Jan_2019

Rechts- und Wirtschaftswissenschaftliche Fakultät
Lehrstuhl für Marketing & Dienstleistungsmanagement


Jan Schönberner M.Sc.
Wissenschaftlicher Mitarbeiter

E-Mail: jan.schoenberner@uni-bayreuth.de
Telefon: +49 (0)921 / 55-5830
Fax: +49 (0)921 / 55-3496
Gebäude: Sport Raum: 1.12

Sprechstunde: Mittwoch 10:00-12:00 (nach Vereinbarung)

Verantwortlich für die Redaktion: Carmen Back

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