Team > Franziska Kullak M.Sc.

Rechts- und Wirtschaftswissenschaftliche Fakultät
Lehrstuhl für Marketing & Dienstleistungsmanagement

Publikationen

2023

Franziska Kullak, Daniel Baier, Herbert Woratschek: How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory. In: Journal of Retailing and Consumer Services, 71 (2023). - .
doi:10.1016/j.jretconser.2022.103221

2022

Franziska Kullak, Daniel Baier, Herbert Woratschek: Advancing the Understanding of Customer Needs in Fashion Retailing : A Jobs-to-be-Done Perspective. - (Vortrag), Veranstaltung: 13th European Marketing Academy (EMAC) Regional Conference, 21.-23.09.2022, Kaunas, Lithuania.

Franziska Kullak, Julia Fehrer, Jonathan J. Baker, Herbert Woratschek, Joana Sam-Cobbah: Shaping market systems for social change in emerging economies. In: Industrial Marketing Management, 100 (2022). - S. 19-35.
doi:10.1016/j.indmarman.2021.10.014

2021

Franziska Kullak, Julia Fehrer, Jonathan J. Baker, Herbert Woratschek, Joana Sam-Cobbah: Collective action within and beyond social entrepreneurial networks : A market-shaping perspective. - (Vortrag), Veranstaltung: European Marketing Association Conference (EMAC) 2021, 25.-28.05.2021, Madrid (Online).

Franziska Kullak, Jonathan J. Baker, Herbert Woratschek: Enhancing value creation in social purpose organizations : Business models that leverage networks. In: Journal of Business Research, 125 (2021). - S. 630-642.
doi:10.1016/j.jbusres.2020.01.069

2020

Franziska Kullak: Festival Junger Künstler Bayreuth : Wie ein Phoenix aus der Asche - Die Entwicklung eines erfolgreichen Geschäftsmodells über sieben Jahrzehnte. - (Vortrag), Veranstaltung: Kultursalon im Rahmen des 70jährigen Bestehens des Festival Junger Künstler, 29.07.2020, Bayreuth.

Franziska Kullak, Julia Fehrer, Jonathan J. Baker, Herbert Woratschek, Joana Sam-Cobbah: Market Work for Social Good in Emerging Economies. - (Vortrag), Veranstaltung: Market Shaping (MASHIN) Move 2020 Digital Colloquium, 23.06.2020, .

Franziska Kullak, Jonathan J. Baker, Herbert Woratschek: Leveraging the resources of others: Social purpose organizations as engagement platforms (A2020-64130). In: Proceedings of the European Marketing Academy : EMAC 2020 Annual Conference. - Budapest : 2020.

Franziska Kullak, Jonathan J. Baker, Herbert Woratschek: Leveraging the resources of others: Social purpose organizations as engagement platforms (R2020-83717). In: Proceedings of the European Marketing Academy : EMAC 2020 Regional Conference. - Zagreb : 2020.

Julia Fehrer, Franziska Kullak, Herbert Woratschek: Platform Business Models in the Logic of Value Co-Creation. In: SMAB Relevant Management Insights, 1 (2020). - S. 1-5.

2019

Franziska Kullak, Jonathan J. Baker, Herbert Woratschek: Social enterprise business models that leverage networks. - (Vortrag), Veranstaltung: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2019, December 2-4, 2019, Wellington, New Zealand.

Franziska Kullak, Herbert Woratschek: Jobs-To-Be-Done for Enhancing Value Co-Creation : Empirical Findings in Retailing. - (Vortrag), Veranstaltung: 48th European Marketing Academy Conference (EMAC), 28.-31.05.2019, Hamburg.

Franziska Kullak, Daniel Baier, Herbert Woratschek: Value Creation in Fashion Retailing : Empirical Findings of a Jobs-To-Be-Done Framework Application. - (Vortrag), Veranstaltung: 5th European Conference on Data Analysis (ECDA2019), March 18-20, 2019, Bayreuth, Germany.

2018

Julia Fehrer, Franziska Kullak, Joana Sam-Cobbah: Engagement Practices in Social Entrepreneurial Business Models : A Systemic Perspective. - (Vortrag), Veranstaltung: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018, 03.-05.12.2018, Adelaide, Australia.

2017

Daniel Baier, Franziska Kullak, Herbert Woratschek: "New" Techniques for Site Engineering : Kano and Jobs-To-Be-Done Revisited. - (Vortrag), Veranstaltung: 6th German-Japanese Workshop on Advances in Data Analysis and Related New Techniques and Applications (GJSCRT2017), August 11-12, 2017, Tokyo, Japan.

Rechts- und Wirtschaftswissenschaftliche Fakultät
Lehrstuhl für Marketing & Dienstleistungsmanagement

Franziska Kullak M.Sc.
Wissenschaftliche Mitarbeiterin

E-Mail:     franziska.kullak@uni-bayreuth.de
Telefon:    +49 (0)921 / 55-6137
Fax:          +49 (0)921 / 55-3496
Gebäude: RW I Raum: 1.0 02 167
Sprechstunde: Mittwoch 16.00 - 17.00 Uhr nach Vereinbarung