Team > Dr. Julia Fehrer

Referierte Beiträge in Zeitschriften (begutachtet)

Lindgreen, Adam; di Benedetto, C. Anthony; Brodie, Roderick J.; Fehrer, Julia; van der Borgh, Michel
How to get great research cited
In: Industrial Marketing Management Bd. 89 (2020) . - S. A1-A7
doi:10.1016/j.indmarman.2020.03.023 ...

Fehrer, Julia; Wieland, Heiko
A Systemic Logic for the Circular Business Models
In: Journal of Business Research (2020)
doi:10.1016/j.jbusres.2020.02.010 ...

Brodie, Roderick J.; Fehrer, Julia; Jaakkola, Elina; Conduit, Jodie
Actor Engagement in Networks : Defining the Conceptual Domain
In: Journal of Service Research (2019)
doi:10.1177/1094670519827385 ...

Fehrer, Julia; Nenonen, Suvi
Crowdfunding networks : Structure, dynamics and critical capabilities
In: Industrial Marketing Management (2019)
doi:10.1016/j.indmarman.2019.02.012 ...

Brodie, Roderick J.; Löbler, Helge; Fehrer, Julia
Evolution of service-dominant logic : Towards a paradigm and metatheory of the market and ...
In: Industrial Marketing Management (2019)
doi:10.1016/j.indmarman.2019.03.003 ...

Fehrer, Julia; Woratschek, Herbert; Brodie, Roderick J.
A systemic logic for platform business models
In: Journal of Service Management (2018) Heft Earlycite
doi:10.1108/JOSM-02-2017-0036 ...

Fehrer, Julia; Woratschek, Herbert; Germelmann, Claas Christian; Brodie, Roderick J.
Dynamics and drivers of customer engagement : within the dyad and beyond
In: Journal of Service Management Bd. 29 (2018) Heft 3. - S. 443-467
doi:10.1108/JOSM-08-2016-0236 ...

Fehrer, Julia; Benoit, Sabine; Aksoy, Lerzan; Baker, Thomas L.; Bell, Simon J.; Brodie, Roderick J.; Marimuthu, Malliga
Future scenarios of the collaborative economy : Centrally orchestrated, social bubbles or ...
In: Journal of Service Management (2018)
doi:10.1108/JOSM-04-2018-0118 ...

Beiträge in Zeitschriften (nicht begutachtet)

Fehrer, Julia; Gerke, Anna
Circular Economy and Circular Business Models in Sports
In: SMAB Relevant Management Insights Bd. 1 (2020) Heft 25. - S. 1-6
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Fehrer, Julia; Kullak, Franziska; Woratschek, Herbert
Platform Business Models in the Logic of Value Co-Creation
In: SMAB Relevant Management Insights Bd. 1 (2020) Heft 23. - S. 1-5
https://www.sma-bayreuth.de/app/download/157965760 ...

Beiträge in Sammelbänden (begutachtet)

Jaakkola, Elina; Conduit, Jodie; Fehrer, Julia
Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Serv ...
In: Vargo, Stephen L. ; Lusch, Robert F. (Hrsg.): The SAGE Handbook of Service-Dominant Logic - Thousand Oaks, USA: SAGE Publications, 2018. - S. 580-598

Beiträge in Sammelbänden (nicht begutachtet)

Fehrer, Julia; Baker, Jonathan J.; Brodie, Roderick J.
Engagement Platforms in Social Entrepreneurial Ecosystems
In: Roth, Stefan ; Horbel, Chris ; Popp, Bastian (Hrsg.): Perspektiven des Dienstleistungsmanagements - Wiesbaden: Springer Fachmedien, 2020. - S. 153-172
doi:10.1007/978-3-658-28672-9_9 ...

Fehrer, Julia; Brodie, Roderick J.; Kaartemo, Valtteri; Reiter, Maximilian
The Role of Engagement Platforms in Innovation Ecosystems
In: Fritzsche, Albrecht ; Jonas, Julia M. ; Roth, Angela ; Möslein, Kathrin M. (Hrsg.): Innovating in the Open Lab : The new potential for interactive value creation across organizational boundaries - Berlin: De Gruyter Oldenbourg, 2020. - S. 129-140 . - (De Gruyter Studies in Innovation and Entrepreneurship; 1)
doi:10.1515/9783110633665-012 ...

Baker, Jonathan J.; Fehrer, Julia; Brodie, Roderick J.
Service Dominant Logic and Market Innovation
In: Bridges, Eileen ; Fowler, Kendra (Hrsg.): The Routledge Handbook to Service Insights and Ideas - London ; New York: Routledge, 2020

Woratschek, Herbert; Fehrer, Julia; Brodie, Roderick J.; Benson-Rea, Maureen; Medlin, Christopher J.
Vernetztes Branding : ein Konzept zur Markenpolitik aus der Perspektive der Service Domina ...
In: Esch, Franz-Rudolf (Hrsg.): Handbuch Markenführung - Wiesbaden: Springer, 2017. - S. 1-19 . - (Springer Reference Wirtschaft)

Referierte Konferenzbeiträge und andere Vorträge (begutachtet)

Kullak, Franziska; Fehrer, Julia; Baker, Jonathan; Woratschek, Herbert; Sam-Cobbah, Joana
Market Work for Social Good in Emerging Economies
2020
Market Shaping (MASHIN) Move 2020 Digital Colloquium,

Fehrer, Julia; Jonas, Julia M.; Nenonen, Suvi; Storbacka, Kaj; Brodie, Roderick J.
Market Shaping through Radical Technological Innovation
2019
28th Annual Frontiers in Service Conference, Singapore

Kaartemo, Valtteri; Diaz Ruiz, Carlos; Fehrer, Julia
Beyondhe Turing Test : Reconceptualizing the Agency of Technology in Service Ecosystems
2019
10th Naples Forum on Service, Naples, Italy

Fehrer, Julia; Alexander, Matthew; Conduit, Jodie; Jaakkola, Elina; Plewa, Carolin
Actor Engagement Practices in Market Shaping
2019
10th Naples Forum on Service, Naples, Italy

Fehrer, Julia; Kullak, Franziska; Sam-Cobah, J.
Engagement Practices in Social Entrepreneurial Business Models : A Systemic Perspective
2018
Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018, Adelaide, Australia

Fehrer, Julia; Wieland, H.
A Systemic Framework for Business Model Innovation
2018
6th Forum of Markets and Marketing (FMM), Tucson/Arizona, USA

Fehrer, Julia; Nenonen, Suvi
Learning with the Crowd : Shaping Capabilities in Crowdfunding Systems
2018
47th European Marketing Academy Conference (EMAC), Glasgow, UK

Fehrer, Julia; Woratschek, Herbert; Germelmann, Claas Christian; Brodie, Roderick J.
Customer Connections Count : Investigating Engagement Beyond the Dyad
2017
Australian & New Zealand Marketing Academy Conference (ANZMAC) 2017, Melbourne, Australia

Brodie, Roderick J.; Fehrer, Julia; Nenonen, Suvi; Storbacka, Kaj
Learning with the Market : A New Approach to Commercializing Radical Technological Innovat ...
2017
26th Annual Frontiers in Service Conference, New York, USA

Fehrer, Julia; Woratschek, Herbert; Germelmann, Claas Christian; Brodie, Roderick J.
Understanding the Social Context of Customer Engagement Behavior : Dynamics and Drivers
2017
46th Annual Conference of the European Marketing Academy(EMAC), Groningen, Niederlande

Fehrer, Julia; Woratschek, Herbert; Germelmann, Claas Christian; Brodie, Roderick J.
Investing the Dynamics of Customer Engagement within a Sport Context using an Experimental ...
2016
22nd Sport Management Association of Australia and New Zealand (SMAANZ) Annual Conference, Auckland, Neuseeland

Mühlbeyer, Johanna; Woratschek, Herbert; Popp, Bastian; Fehrer, Julia
Revisiting and Theorizing Customer Engagement in Sport
2016
24th Conference of the European Association for Sport Management (EASM), Warsaw, Polen

Fehrer, Julia; Woratschek, Herbert; Brodie, Roderick J.
Contextualizing SDL with Engagement Patterns using a Microfoundational Approach
2016
5th Forum of Markets and Marketing (FMM), Venice, Italy

Fehrer, Julia; Smith, Sandra D.; Brodie, Roderick J.
Corpus-Linguistic : a New Methodological Framework for Microfoundational Theorizing
2016
45th European Marketing Academy Conference (EMAC), Oslo, Norway

Fehrer, Julia; Woratschek, Herbert
Engagement Patterns Bridging Service-Dominant Logic and Platform Business Models
2016
45th European Marketing Academy Conference (EMAC), Oslo, Norway

Brodie, Roderick J.; Fehrer, Julia; Jaakkola, Elina; Hollebeek, Linda; Conduit, Jodie
From Customer to Actor Engagement : Exploring a Broadened Conceptual Domain
2016
45th European Marketing Academy Conference (EMAC), Oslo, Norway

Fehrer, Julia; Brodie, Roderick J.; Smith, Sandra D.
Theorizing in Marketing using Corpus-Linguistics : a New Methodological Framework
2015
44th European Marketing Academy Conference (EMAC), Leuven, Belgien

Fehrer, Julia; Woratschek, Herbert; Germelmann, Claas Christian; Brodie, Roderick J.
Identifying Causal Customer Engagement Effects Using an Experimental Design
2014
Australian and New Zealand Marketing Academy Conference (ANZMAC), Brisbane, Australia

Fehrer, Julia; Germelmann, Claas Christian; Woratschek, Herbert
Conceptualizing the Dynamic and Iterative Nature of Customer Engagement
- Bayreuth, 2014
http://www.dlm.uni-bayreuth.de/de/Downloads_Publik ...
43th European Marketing Academy Conference (EMAC), Valencia

Fehrer, Julia; Woratschek, Herbert; Germelmann, Claas Christian
Antecedents and Consequences of Customer Engagement : a literature review
2013
Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand

Dissertation

Fehrer, Julia
Actor Engagement and Value Co-creation in Networks : a Service Ecosystem Perspective
Bayreuth, 2017
(Dissertation, 2017, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)