Team > Dr. Julia Fehrer

Rechts- und Wirtschaftswissenschaftliche Fakultät
Lehrstuhl für Marketing & Dienstleistungsmanagement

Research focus on

digital transformation, actor engagement, innovation, business models and marketing strategy, particularly related to actors transitioning to operate in environments of very high interdependences such as those moving to network-centric relationships, platforms and service ecosystems. Teaching focus on digital marketing, digital transformation, contemporary services management and services marketing. Eleven years of professional experience with senior roles in marketing across countries in the insurance industry.

Rechts- und Wirtschaftswissenschaftliche Fakultät
Lehrstuhl für Marketing & Dienstleistungsmanagement

Publikationen

2022

Julia Fehrer, Jonathan J. Baker, Craig E. Carroll: The role of public relations in shaping service ecosystems for social change. In: Journal of Service Management, (2022). - .
doi:10.1108/JOSM-01-2022-0044

Julia Fehrer, Liliana L. Bove: Shaping Resilient Service Ecosystems in Times of Crises : a Trans-Tasman Perspective. In: Journal of Services Marketing, (2022). - .
doi:10.1108/JSM-06-2021-0216

Franziska Kullak, Julia Fehrer, Jonathan J. Baker, Herbert Woratschek, Joana Sam-Cobbah: Shaping market systems for social change in emerging economies. In: Industrial Marketing Management, 100 (2022). - S. 19-35.
doi:10.1016/j.indmarman.2021.10.014

Jonathan J. Baker, Julia Fehrer, Roderick J. Brodie: Navigating the emergence of brand meaning in service ecosystems. In: Journal of Service Management, 33 (2022). - S. 465-484.
doi:10.1108/JOSM-07-2021-0261

2021

Julia Fehrer, H. Wieland, M. Mullen, F. Morreale, B. Lythberg: Value co-creation through disintermediation : Disruptive business models in the music industry. - (Vortrag), Veranstaltung: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2021, November 29 - December 2, 2021, Melbourne, Australia.

A. Gerke, M. Benson-Rea, Julia Fehrer, J. Wu: Interorganizational relationships in circular economy strategies : Insights from the sport equipment industry. - (Vortrag), Veranstaltung: 29th European Sport Management Conference (EASM) - Online-Conference, 27.05.-19.11.2021, Cologne, Germany.

Julia Fehrer, F. Morreale: Value co-creation through co-design in decentralized autonomous organizations : Understanding new business models in the music industry. - (Vortrag), Veranstaltung: 50th European Marketing Academy Conference, May 25-28, 2021, Madrid, Spain.

Franziska Kullak, Julia Fehrer, Jonathan J. Baker, Herbert Woratschek, Joana Sam-Cobbah: Collective action within and beyond social entrepreneurial networks : A market-shaping perspective. - (Vortrag), Veranstaltung: European Marketing Association Conference (EMAC) 2021, 25.-28.05.2021, Madrid (Online).

Julia Fehrer, Heiko Wieland: A Systemic Logic for the Circular Business Models. In: Journal of Business Research, 125 (2021). - S. 609-620.
doi:10.1016/j.jbusres.2020.02.010

Suvi Nenonen, Julia Fehrer, Roderick J. Brodie: Editorial: JBR special issue on market shaping and innovation. In: Journal of Business Research, 124 (2021). - S. 236-239.
doi:10.1016/j.jbusres.2020.11.062

2020

Julia Fehrer, Anna Gerke: Circular Economy and Circular Business Models in Sports. In: SMAB Relevant Management Insights, 1 (2020). - S. 1-6.

Julia Fehrer, H. Wieland, P. Bosl: Understanding path dependencies when innovating technology-shaped business models : Insights from the mobility industry. - (Vortrag), Veranstaltung: SERVSIG Conference, July 9-12, 2020, Brisbane, Australia.

Julia Fehrer, Franziska Kullak, Herbert Woratschek: Platform Business Models in the Logic of Value Co-Creation. In: SMAB Relevant Management Insights, 1 (2020). - S. 1-5.

Franziska Kullak, Julia Fehrer, Jonathan J. Baker, Herbert Woratschek, Joana Sam-Cobbah: Market Work for Social Good in Emerging Economies. - (Vortrag), Veranstaltung: Market Shaping (MASHIN) Move 2020 Digital Colloquium, 23.06.2020, .

Adam Lindgreen, C. Anthony di Benedetto, Roderick J. Brodie, Julia Fehrer, Michel van der Borgh: How to get great research cited. In: Industrial Marketing Management, 89 (2020). - S. A1-A7.
doi:10.1016/j.indmarman.2020.03.023

Julia Fehrer, Jonathan J. Baker, Roderick J. Brodie: Engagement Platforms in Social Entrepreneurial Ecosystems. In: Stefan Roth, Chris Horbel, Bastian Popp (Hrsg.): Perspektiven des Dienstleistungsmanagements. - Wiesbaden : Springer Fachmedien, 2020. - S. 153-172.
doi:10.1007/978-3-658-28672-9_9

Jonathan J. Baker, Julia Fehrer, Roderick J. Brodie: Service Dominant Logic and Market Innovation. In: Eileen Bridges, Kendra Fowler (Hrsg.): The Routledge Handbook to Service Insights and Ideas. - London ; New York : Routledge, 2020.

Julia Fehrer, Roderick J. Brodie, Valtteri Kaartemo, Maximilian Reiter: The Role of Engagement Platforms in Innovation Ecosystems. In: Albrecht Fritzsche, Julia M. Jonas, Angela Roth, Kathrin M. Möslein (Hrsg.): Innovating in the Open Lab : The new potential for interactive value creation across organizational boundaries. - Berlin : De Gruyter Oldenbourg, 2020. - S. 129-140.
doi:10.1515/9783110633665-012

Julia Fehrer: Rethinking marketing : back to purpose. In: AMS Review, 10 (2020). - S. 179-184.
doi:10.1007/s13162-020-00186-5

2019

Julia Fehrer, Julia M. Jonas, Suvi Nenonen, Kaj Storbacka, Roderick J. Brodie: Market Shaping through Radical Technological Innovation. - (Vortrag), Veranstaltung: 28th Annual Frontiers in Service Conference, 18-21 July 2019, Singapore.

Julia Fehrer, Matthew Alexander, Jodie Conduit, Elina Jaakkola, Carolin Plewa: Actor Engagement Practices in Market Shaping. - (Vortrag), Veranstaltung: 10th Naples Forum on Service, 4-7 June 2019, Naples, Italy.

Valtteri Kaartemo, Carlos Diaz Ruiz, Julia Fehrer: Beyondhe Turing Test : Reconceptualizing the Agency of Technology in Service Ecosystems. - (Vortrag), Veranstaltung: 10th Naples Forum on Service, 4-7 June 2019, Naples, Italy.

Roderick J. Brodie, Julia Fehrer, Elina Jaakkola, Jodie Conduit: Actor Engagement in Networks : Defining the Conceptual Domain. In: Journal of Service Research, 22 (2019). - S. 173-188.
doi:10.1177/1094670519827385

Roderick J. Brodie, Helge Löbler, Julia Fehrer: Evolution of service-dominant logic : Towards a paradigm and metatheory of the market and value cocreation?. In: Industrial Marketing Management, 79 (2019). - S. 3-12.
doi:10.1016/j.indmarman.2019.03.003

Julia Fehrer, Suvi Nenonen: Crowdfunding networks : Structure, dynamics and critical capabilities. In: Industrial Marketing Management, (2019). - .
doi:10.1016/j.indmarman.2019.02.012

2018

Julia Fehrer, H. Wieland: A Systemic Framework for Business Model Innovation. - (Vortrag), Veranstaltung: 6th Forum of Markets and Marketing (FMM), 12-15 December 2018, Tucson/Arizona, USA.

Julia Fehrer, Franziska Kullak, Joana Sam-Cobbah: Engagement Practices in Social Entrepreneurial Business Models : A Systemic Perspective. - (Vortrag), Veranstaltung: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018, 03.-05.12.2018, Adelaide, Australia.

Julia Fehrer, Herbert Woratschek, Roderick J. Brodie: A systemic logic for platform business models. In: Journal of Service Management, (2018). - S. 546-568.
doi:10.1108/JOSM-02-2017-0036

Elina Jaakkola, Jodie Conduit, Julia Fehrer: Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm. In: Stephen L. Vargo, Robert F. Lusch (Hrsg.): The SAGE Handbook of Service-Dominant Logic. - Thousand Oaks, USA : SAGE Publications, 2018. - S. 580-598.

Julia Fehrer, Suvi Nenonen: Learning with the Crowd : Shaping Capabilities in Crowdfunding Systems. - (Vortrag), Veranstaltung: 47th European Marketing Academy Conference (EMAC), May 29-June 1, Glasgow, UK.

Julia Fehrer, Sabine Benoit, Lerzan Aksoy, Thomas L. Baker, Simon J. Bell, Roderick J. Brodie, Malliga Marimuthu: Future scenarios of the collaborative economy : Centrally orchestrated, social bubbles or decentralized autonomous?. In: Journal of Service Management, (2018). - .
doi:10.1108/JOSM-04-2018-0118

Julia Fehrer, Herbert Woratschek, Claas Christian Germelmann, Roderick J. Brodie: Dynamics and drivers of customer engagement : within the dyad and beyond. In: Journal of Service Management, 29 (2018). - S. 443-467.
doi:10.1108/JOSM-08-2016-0236

2017

Julia Fehrer, Herbert Woratschek, Claas Christian Germelmann, Roderick J. Brodie: Customer Connections Count : Investigating Engagement Beyond the Dyad. - (Vortrag), Veranstaltung: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2017, December, 3-6, 2017, Melbourne, Australia.

Roderick J. Brodie, Julia Fehrer, Suvi Nenonen, Kaj Storbacka: Learning with the Market : A New Approach to Commercializing Radical Technological Innovation in Service Ecosystems. - (Vortrag), Veranstaltung: 26th Annual Frontiers in Service Conference, 22.-25. Juni 2017, New York, USA.

Julia Fehrer, Herbert Woratschek, Claas Christian Germelmann, Roderick J. Brodie: Understanding the Social Context of Customer Engagement Behavior : Dynamics and Drivers. - (Vortrag), Veranstaltung: 46th Annual Conference of the European Marketing Academy(EMAC), 23.-26. Mai 2017, Groningen, Niederlande.

Herbert Woratschek, Julia Fehrer, Roderick J. Brodie, Maureen Benson-Rea, Christopher J. Medlin: Vernetztes Branding : ein Konzept zur Markenpolitik aus der Perspektive der Service Dominant Logic. In: Franz-Rudolf Esch (Hrsg.): Handbuch Markenführung. - Wiesbaden : Springer, 2017. - S. 1-19.

Julia Fehrer:Actor Engagement and Value Co-creation in Networks : a Service Ecosystem Perspective. - Bayreuth: 2017.
(Dissertation, 2017, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

2016

Julia Fehrer, Herbert Woratschek, Claas Christian Germelmann, Roderick J. Brodie: Investing the Dynamics of Customer Engagement within a Sport Context using an Experimental Design. - (Vortrag), Veranstaltung: 22nd Sport Management Association of Australia and New Zealand (SMAANZ) Annual Conference, 23.-25. November 2016, Auckland, Neuseeland.

Johanna Mühlbeyer, Herbert Woratschek, Bastian Popp, Julia Fehrer: Revisiting and Theorizing Customer Engagement in Sport. - (Vortrag), Veranstaltung: 24th Conference of the European Association for Sport Management (EASM), 07.-10. September 2016, Warsaw, Polen.

Julia Fehrer, Herbert Woratschek, Roderick J. Brodie: Contextualizing SDL with Engagement Patterns using a Microfoundational Approach. - (Vortrag), Veranstaltung: 5th Forum of Markets and Marketing (FMM), 12.-16. Juni 2016, Venice, Italy.

Roderick J. Brodie, Julia Fehrer, Elina Jaakkola, Linda Hollebeek, Jodie Conduit: From Customer to Actor Engagement : Exploring a Broadened Conceptual Domain. - (Vortrag), Veranstaltung: 45th European Marketing Academy Conference (EMAC), 24.-27. Mai 2016, Oslo, Norway.

Julia Fehrer, Herbert Woratschek: Engagement Patterns Bridging Service-Dominant Logic and Platform Business Models. - (Vortrag), Veranstaltung: 45th European Marketing Academy Conference (EMAC), 24.-27. Mai 2016, Oslo, Norway.

Julia Fehrer, Sandra D. Smith, Roderick J. Brodie: Corpus-Linguistic : a New Methodological Framework for Microfoundational Theorizing. - (Vortrag), Veranstaltung: 45th European Marketing Academy Conference (EMAC), 24.-27. Mai 2016, Oslo, Norway.

2015

Julia Fehrer, Roderick J. Brodie, Sandra D. Smith: Theorizing in Marketing using Corpus-Linguistics : a New Methodological Framework. - (Vortrag), Veranstaltung: 44th European Marketing Academy Conference (EMAC), 26.-29.Mai 2015, Leuven, Belgien.

2014

Julia Fehrer, Herbert Woratschek, Claas Christian Germelmann, Roderick J. Brodie: Identifying Causal Customer Engagement Effects Using an Experimental Design. - (Vortrag), Veranstaltung: Australian and New Zealand Marketing Academy Conference (ANZMAC), 1.-3. Dezember 2014, Brisbane, Australia.

Julia Fehrer, Claas Christian Germelmann, Herbert Woratschek: Conceptualizing the Dynamic and Iterative Nature of Customer Engagement. - (Vortrag), Veranstaltung: 43th European Marketing Academy Conference (EMAC), 03.-06. June 2014, Valencia.

2013

Julia Fehrer, Herbert Woratschek, Claas Christian Germelmann: Antecedents and Consequences of Customer Engagement : a literature review. - (Sonstiges), Veranstaltung: Australian and New Zealand Marketing Academy Conference (ANZMAC), 2013, Auckland, New Zealand.

Rechts- und Wirtschaftswissenschaftliche Fakultät
Lehrstuhl für Marketing & Dienstleistungsmanagement

Dr. Julia Fehrer
Wissenschaftliche Mitarbeiterin

E-Mail: julia.fehrer@uni-bayreuth.de

Sprechstunde nach Vereinbarung