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Markus_2019 Dr. Markus Buser
Markus_2019

Rechts- und Wirtschaftswissenschaftliche Fakultät
Lehrstuhl für Marketing & Dienstleistungsmanagement


Auszeichnungen

Best Paper aus der Kategorie Praxis: Was bringen Sponsoren außer Geld? Sportsponsoring als Engagement-Plattform, in: transfer, Zeitschrift für Kommunikation und Markenmanagement, 2/2018, S. 31-42.

Auslandsaufenthalte

  • Visiting Researcher La Trobe University Melbourne, Australien (01/2020 - 02/2020)
  • Visiting Researcher University of Auckland, Neuseeland (03/2020)

Sonstiges

  • Dozent für Dienstleistungsmanagement an der DHBW Stuttgart (seit 2017)
  • Dozent für Sportmanagement an der University of Regina (Kanada) (seit 2017)
  • Akademische Koordination und Dozententätigkeit bei der EASM Summer School 2018 und 2019 in Madrid, Spanien
  • Koordination, Organisation und Dozententätigkeit bei der EASM Summer School 2017 in Bayreuth
  • Dozent bei der Sportmanagement Studienwoche der Eidgenössischen Hochschule   für Sport Magglingen EHSM (seit 2017)
Markus_2019

Rechts- und Wirtschaftswissenschaftliche Fakultät
Lehrstuhl für Marketing & Dienstleistungsmanagement


Forschungsschwerpunkte

  • Engagement Platforms im Dienstleistungsmanagement
  • Sponsoring Engagement im Sport
  • Sport als (Service) Ecosystem
Markus_2019

Rechts- und Wirtschaftswissenschaftliche Fakultät
Lehrstuhl für Marketing & Dienstleistungsmanagement


Publikationen

Referierte Beiträge in Zeitschriften (begutachtet)

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship a ...
In: European Sport Management Quarterly (2020)
doi:10.1080/16184742.2020.1820061 ...

Ströbel, Tim; Ridpath, Bradley David; Woratschek, Herbert; O'Reilly, Norm; Buser, Markus; Pfahl, Michael
Co-Branding Through an International Double Degree Program : A Single Case Study in Sport ...
In: Sport Management Education Journal (2020)
doi:10.1123/smej.2019-0047 ...

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Understanding sport sponsorship decision-making : an exploration of the roles and power ba ...
In: European Sport Management Quarterly (2020)
doi:10.1080/16184742.2020.1780459 ...

Woratschek, Herbert; Buser, Markus
Was bringen Sponsoren außer Geld? : Sport Sponsoring als Engagement-Plattform
In: Transfer, Werbeforschung & Praxis Bd. 64 (2018) Heft 2. - S. 31-42

Beiträge in Zeitschriften (nicht begutachtet)

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Actors' Influence on Sponsorship Decisions : Roles, Resources and Sources of Power
In: SMAB Relevant Management Insights Bd. 1 (2020) Heft 10. - S. 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
The Business Model of Sponsorship Engagement in Sports : Brief and Straight to the Point
In: SMAB Relevant Management Insights Bd. 1 (2020) Heft 8. - S. 1-6
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Buser, Markus; Woratschek, Herbert; Himmel, Viktoria
Engaging with Sports or Engaging in Doing Sports : A Comparison of Different Logics in Spo ...
In: SMAB Relevant Management Insights Bd. 1 (2020) Heft 17. - S. 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Sponsors’ Buying Center : Sponsorship Decisions in the Logic of Value Co-Creation
In: SMAB Relevant Management Insights Bd. 1 (2020) Heft 9. - S. 1-5
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Beiträge in Sammelbänden (nicht begutachtet)

Buser, Markus; Ströbel, Tim; Woratschek, Herbert
Sport Sponsorship as Platform for Engagement
In: Hehr, M. ; Cortsen, K. (Hrsg.): Sportsindustrien og dens omverden : ledelse og kommercialisering i sport - Copenhagen: Reitzels Publishers, 2019

Referierte Konferenzbeiträge und andere Vorträge (begutachtet)

Woratschek, Herbert; Schönberner, Jan; Horbel, Chris; Popp, Bastian; Buser, Markus
Conceptualising Natural Resource Integration in Sport Management – The Case of COVID-19
2020
Sport Management Association of Australia & New Zealand Conference(SMAANZ) 2020, Online-Conference

Stegmann, Pascal; Nagel, Siegfried; Buser, Markus; Schönberner, Jan; Ströbel, Tim; Woratschek, Herbert
Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' s ...
2020
28th European Association for Sport Management Conference (EASM), Online Conference

Buser, Markus; Horbel, Chris; Popp, Bastian; Schönberner, Jan; Woratschek, Herbert
Conceptualising Pure Public Resource integration on Engagement Platforms in Sport : Using ...
2020
28th European Association for Sport Management Conference (EASM), Online-Conference

Schönberner, Jan; Buser, Markus; Woratschek, Herbert
Sport Sponsorship through the Lens of a Platform Perspective
2020
28th European Assocation for Sport Management Conference (EASM), Online-Conference

Buser, Markus; Galinski, Lukas; Woratschek, Herbert; Germelmann, Claas Christian; Schönberner, Jan
Esport : The New Frontier in Sport Sponsorship
2019
3rd World Association for Sport Management Conference (WASM), Santiago de Chile

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Understanding Sponsor's Decision-Making Processes : A Conceptualisation of the Sport Spons ...
2019
27th European Sport Management Conference (EASM), Seville, Spain

Buser, Markus; Galinski, Lukas
Esports : The Blue Ocean in the Sport Sponsorship Market
2019
27th European Sport Management Conference (EASM), Seville, Spain

Woratschek, Herbert; Schönberner, Jan; Buser, Markus
Sport Sponsorship as an Engagement Platform : Micro-Foundations through Empirical Findings
2019
48th European Marketing Academy Conference (EMAC), Hamburg

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
Actor engagement in sport sponsorship : micro-foundations to conceptualize sponsorship as ...
2018
Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018, Adelaide, Australia

Woratschek, Herbert; Buser, Markus; Schönberner, Jan
Sport Sponsoring Engagement : A dyadic analysis of sponsor's and sponsees' resource integr ...
2018
Sport Management Association of Australia & New Zealand Conference(SMAANZ) 2018, Adelaide, Australia

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
Sport Sponsorship as Engagement Platform
2018
26th European Association for Sport Management Conference (EASM), Malmö, Sweden

Schönberner, Jan; Woratschek, Herbert; Buser, Markus
Who Decides about Sponsorships? : Exploring a Sport Sponsorship Decision-Making Model
2018
26th European Association for Sport Management Conference (EASM), Malmö, Sweden

Buser, Markus; Woratschek, Herbert; Mühlbeyer, Johanna
Gamification Through Fantasy Sports : Empirical Findings In The Context Of Professional Sp ...
2017
25th European Association For Sport Management Conference (EASM), Bern, Switzerland

Buser, Markus; Woratschek, Herbert; Schönberner, Jan
Sport Events As A Platform For Sponsoring Engagement : A Conceptual Framework Based On Emp ...
2017
25th European Association for Sport Management Conference (EASM), Bern, Switzerland

Buser, Markus; Woratschek, Herbert; Mühlbeyer, Johanna
Gamification through Fantasy Sports
2017
Global issues and new ideas in sport management : 2nd World Association for Sport Management Conference, Kaunas, Lithuania

Dissertation

Buser, Markus
Value Co-Creation and Engagement Platforms: Facilitating Business in Service Management
Bayreuth, 2021. - VI, 189 S.
doi:10.15495/EPub_UBT_00005218 ...
(Dissertation, 2020, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Markus_2019

Rechts- und Wirtschaftswissenschaftliche Fakultät
Lehrstuhl für Marketing & Dienstleistungsmanagement


Dr. Markus Buser
Wissenschaftlicher Mitarbeiter

E-Mail: markus.buser@uni-bayreuth.de
Telefon: +49 (0)921 / 55-3490
Fax: +49 (0)921 / 55-3496
Gebäude: Sport Raum: 1.11
Sprechstunde: Dienstag 10.00 - 12.00 Uhr und nach Vereinbarung

Verantwortlich für die Redaktion: Carmen Back

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